Rob Bettis specializes in meaningfully & measurably connecting you with your customers online. Since the inception of ‘digital marketing,’ Rob has been helping businesses and nonprofits win online. And he prides himself on providing data-driven, quantifiable results, leaning heavily on empathy and analytics.
Before going solo two years ago, Rob ran Tennessee’s first Google-Certified AdWords agency. There he guided clients through all manners of online advertising, including conversion optimization, search engine optimization, social media marketing, and pay-per-click advertising - where he managed PPC accounts with ad spend budgets in excess of $100,000 per month.
Rob is Google-Certified in both AdWords and Analytics. Additionally, he earned a Bachelor's in Marketing and a Master’s in Business Administration from The University of Tennessee, Chattanooga. As an undergrad, he was recognized by the College of Business as a Wright-Bentley Scholar. While pursuing his MBA, he received the Distinguished Graduate Student award.
In addition to his professional pursuits, Rob has co-founded two nonprofits in Chattanooga and hosts a weekly podcast where he explores the intersection of humanity and business.
With its vibrant startup community and the country’s fastest internet, Rob, along with his wife and daughter, are proud to call Chattanooga, Tennessee home. Follow along with Rob on Twitter - @robbettis.
Episode 8: Money: The Nitty Gritty of Cash Flow, Billing Software and Retirement Savings for Self-employed
Episode | August 14th, 2018 | 57 mins 48 secs
Rob and Sara discuss each of their approaches to managing cash flow as a freelancer. Both discuss the benefits of keeping your finances separate as early as possible, saving all along for taxes, and how to prioritize saving for retirement when you're self-employed. Then the co-hosts give their unbiased reviews of the most popular accounting software options on the market.
Episode | August 7th, 2018 | 42 mins 17 secs
Rob and Sara both experienced early failures and mistakes that helped them learn how to be better freelancers. They discuss some of their shared experiences with mistakes when they first started out and what they learned from them. Both have found the importance of pivoting when something isn’t working and remaining open to good opportunities. Many freelancers will find that the initial version of their business may look very different from the one that ultimately finds success. Both have reluctantly decided to stop hiding behind company names and have found the most success in marketing themselves as individuals.
Episode | July 31st, 2018 | 46 mins 5 secs
Rob and Sara discuss tips and tricks for managing the panic that can accompany a slow day when you’re freelancing.
Episode | July 24th, 2018 | 51 mins 14 secs
It wouldn't be freelancing without the hustle. Even if cold calls and networking sound like your worst nightmare, you can still be a successful solo practitioner by forming deep and meaningful connections with like-minded professionals in your industry. Rob and Sara discuss how they've found a surprising amount of success by just being genuine and being themselves.
Episode | July 17th, 2018 | 47 mins 26 secs
You’ve taken charge of your career, but now what? The #freelancerlife can be a rocky transition and the freedom can be overwhelming. Rob and Sara discuss avoiding the key freelancer traps that derail many new freelancers.
Episode | July 10th, 2018 | 36 mins 53 secs
In this episode, Rob and Sara compare and contrast the perception of freelancing in their respective fields. They discuss office, colleagues perception, ideal optics for clients, and the ways in which they market themselves at dinner parties.
Episode | July 3rd, 2018 | 33 mins 12 secs
Rob & Sara discuss the main pros and cons to the freelancer life without sugar coating the bad.
Episode | June 26th, 2018 | 1 hr 1 min
Rob & Sara discuss the slow-build of certainty they each experienced in the decision to go solo, including what advice they would give their previous selves.
Episode | June 18th, 2018 | 8 mins 49 secs
Sara & Rob share their hopes for the Unfederated podcast - outlining their own experiences as freelancers and providing the framework for how community among freelancers can empower success.