Rob Bettis specializes in meaningfully & measurably connecting you with your customers online. Since the inception of ‘digital marketing,’ Rob has been helping businesses and nonprofits win online. And he prides himself on providing data-driven, quantifiable results, leaning heavily on empathy and analytics.
Before going solo two years ago, Rob ran Tennessee’s first Google-Certified AdWords agency. There he guided clients through all manners of online advertising, including conversion optimization, search engine optimization, social media marketing, and pay-per-click advertising - where he managed PPC accounts with ad spend budgets in excess of $100,000 per month.
Rob is Google-Certified in both AdWords and Analytics. Additionally, he earned a Bachelor's in Marketing and a Master’s in Business Administration from The University of Tennessee, Chattanooga. As an undergrad, he was recognized by the College of Business as a Wright-Bentley Scholar. While pursuing his MBA, he received the Distinguished Graduate Student award.
In addition to his professional pursuits, Rob has co-founded two nonprofits in Chattanooga and hosts a weekly podcast where he explores the intersection of humanity and business.
With its vibrant startup community and the country’s fastest internet, Rob, along with his wife and daughter, are proud to call Chattanooga, Tennessee home. Follow along with Rob on Twitter - @robbettis.
Episode | April 23rd, 2019 | 36 mins 7 secs
In this episode, Sara talks with Aaron Martin about becoming an "accidental entrepreneur". Aaron recently left his previous law firm and opened up a solo practice. With a baby on the way, he's evaluating health insurance, office expenses, building a client base, and more.
Episode | April 16th, 2019 | 38 mins 53 secs
In this episode, Rob and Sara talk about ways that freelancers can (or have to) stay up to date with the latest trends in the industry, gain continuing education credits (CEU), and remain lifelong learners. Sara also discusses surge pricing on AirBnB during late April in Colorado.
Episode | April 9th, 2019 | 41 mins 37 secs
In this episode, Rob and Sara look at the usefulness of attending conferences for freelancers. When you consider the travel cost, time away from billable hours, and the stress of traveling - do they provide enough return on your investment to go? If you are hosting a booth in an expo hall, how can you get the best bang for your buck to meet new clients? They discuss it all, and they share some fun stories from past conferences.
Episode | April 2nd, 2019 | 30 mins 5 secs
Clients come and clients go, but there is certainly a "break up" process that goes along with it. If you ended on good terms, how can you finalize the project in such a way that you could easily pick back up again if their needs change?
Episode | March 26th, 2019 | 41 mins 36 secs
As freelancers, you often get asked to do things outside of your scope. In this episode, Rob and Sara discuss the pros and cons of “staying in your lane”. Rob talks about the time he got reversed two week noticed, but it wasn’t “hush money”.
Episode | March 19th, 2019 | 58 mins 51 secs
Rob and Sara are joined by Bradley Chambers to discuss freelancing while maintaining a traditional 9-5 job. Bradley has no desire to leave his full time job, but rather uses freelancing as a way to supplement his income. He discusses tips, tricks, and tools to stay organized.
Episode | March 12th, 2019 | 36 mins 58 secs
Rob and Sara discuss the role of working with competitors in your local market. Is there a reason to meet together to share ideas and knowledge? Where is the line between learning and leeching?
Episode | March 5th, 2019 | 40 mins 10 secs
Rob and Sara are joined by Austin Jett to talk about health insurance options for freelancers. There are a lot of things changing in the healthcare space all around, and it will certainly impact freelancers as well. Austin goes through all the types of insurance, discusses how current legislation impacts freelancers, and talks about upcoming trends in healthcare.
Episode | February 26th, 2019 | 34 mins 14 secs
In this episode, we learn that Sara ate moldy bread (and is probably very sick at this point), and Rob read a new (to him) book by Seth Godin called “The Dip”. The Dip is a little book that teaches you when to quit things and when to stick with them. The Dip is a temporary setback in a hobby or project that sometimes get better if you keep pushing, but should you?
Episode | February 19th, 2019 | 41 mins 55 secs
In this episode, Rob and Sara discuss the idea of emotional labor vs physical labor. Even for jobs based around the internet (and clicking buttons), time is still a factor. How do you balance the emotional needs of clients vs simply performing a task? Sara also gives a key phrase to end all client phone calls with that can eliminate a lot of future miscommunication.
Episode | February 12th, 2019 | 40 mins 12 secs
Rob and Sara discuss habits, and how they impact our lives. There are good habits and bad habits that freelancers can pick up. Your goal should be to strike the balance between keeping your day structured enough to keep you on task while staying flexible in order to address things that pop up (even if not work related). Sara addresses the role of “adding” habits vs “removing” them.
Sara has a new book coming out, so be sure to stay to the end for the special announcement.
Episode | February 5th, 2019 | 39 mins 23 secs
Sara and Rob discuss one of the downsides (or benefits) to freelancing: short term and long term disability. A lot of freelancers think one of the benefits of traditional employment is the benefits package. One way to look at being a freelancer is you are in control of exactly how your benefits package is structured. Learn more about the why and how of short term and long term disability.
Episode | January 29th, 2019 | 37 mins 48 secs
Rob and Sara discuss one of the "good problems to have" for freelancers. What happens when you don't have enough time for new clients? How do you balance quality of life with having backup plans incase an existing client leaves? They also discuss why you should still be marketing and networking even if you aren't taking on new clients at the time.
Episode | January 22nd, 2019 | 32 mins 1 sec
Back from a family vacation, Rob and Sara discuss strategies and tips for working (or not working) while on vacation. Is it better to 100% disconnect or find ways to touch base with clients here and there? Before you take another vaction, you'll want to listen to this episode.
Episode | January 1st, 2019 | 36 mins 23 secs
In this episode, Rob and Sara discuss the dangers of rationalizing everything you want as a business expense, how that affects your significant other, and how to track expenses.
Episode | December 25th, 2018 | 35 mins 52 secs
In the final episode of 2018, Rob and Sara discuss ending the year on a high note, managing client relationships around the holidays (and vacations), changes for 2019, passing off clients via referrals, and more.