Rob Bettis specializes in meaningfully & measurably connecting you with your customers online. Since the inception of ‘digital marketing,’ Rob has been helping businesses and nonprofits win online. And he prides himself on providing data-driven, quantifiable results, leaning heavily on empathy and analytics.
Before going solo two years ago, Rob ran Tennessee’s first Google-Certified AdWords agency. There he guided clients through all manners of online advertising, including conversion optimization, search engine optimization, social media marketing, and pay-per-click advertising - where he managed PPC accounts with ad spend budgets in excess of $100,000 per month.
Rob is Google-Certified in both AdWords and Analytics. Additionally, he earned a Bachelor's in Marketing and a Master’s in Business Administration from The University of Tennessee, Chattanooga. As an undergrad, he was recognized by the College of Business as a Wright-Bentley Scholar. While pursuing his MBA, he received the Distinguished Graduate Student award.
In addition to his professional pursuits, Rob has co-founded two nonprofits in Chattanooga and hosts a weekly podcast where he explores the intersection of humanity and business.
With its vibrant startup community and the country’s fastest internet, Rob, along with his wife and daughter, are proud to call Chattanooga, Tennessee home. Follow along with Rob on Twitter - @robbettis.
Episode | August 20th, 2019 | 49 mins 22 secs
In this episode, Rob and Sara talk about the practice of a freelancer working for a company for free in exchange for an ownership stake. Most of us have heard about people owning a % of a company cashing out when a company goes public or is sold. Is that the norm? What happens if that never happens? Before you work for free, listen to this episode.
Episode | August 13th, 2019 | 45 mins
In this episode, Sara puts on her lawyer hat to convince Rob that face to face meetings do have a place in the business world. How do you schedule, structure, and end them? All of this will be discussed along with some helpful tips on how to follow up after a face to face meeting.
Episode | August 6th, 2019 | 53 mins 31 secs
In this episode, Sara is back from Europe, and Rob has summer childcare difficulties. They work through how to maintain your work load during seasons of change. If it's travel, summer hour changes, conferences, or co-worker vacations, you must still get your work done. Rob and Sara talk through strategies around devices, apps, and services while "out of the office". If you need to do more with less, here's a good place to start.
Episode | July 30th, 2019 | 18 mins
While Sara is on vacation, Rob goes solo to talk about 3 things to think about before joining the unfederated lifestyle. The first is responsibility. Do you have an increasing amount responsibility in your day job, but not lacking the authority to get it done? Does your increasing authority remove the work you enjoy, and now you are spending your entire day in meetings? The final piece to consider when making the decision is when your authority and responsibility are out pacing your compensation increases. If you are considering leaving your day job, be sure to listen to this episode.
Episode | July 23rd, 2019 | 38 mins 40 secs
In this episode, Rob loses a Parks and Rec trivia game due to an obscure question, and gives Sara some tragic news. He’s heard that a recession is headed our way. Are freelancers better prepared than full time employees? How can you structure your personal finances to help weather the storm? Is there anything can you do with client relationships in the good times to help in the bad times?
Episode | July 16th, 2019 | 38 mins
In this episode, Rob and Sara continue to talk about freelancer marketing. Rob talks about his use of email marketing and social media to grow his business. Sara brings up a third option. Sara also explains how she created her husband through algorithms.
Episode | July 9th, 2019 | 42 mins 18 secs
In this episode, Rob and Sara break down Search Engine Optimization (SEO). They discuss organic SEO placement (opposite of paid ads), the myth around getting to #1 on Google, and discuss tools for SEO management/monitoring.
Episode | July 2nd, 2019 | 54 mins 56 secs
In this episode, Sara gets to ask Rob about Google Ads (previously known as Google Adwords). Does it work for all industries? What are the terms you need to know in order to make wise decisions? What are landing pages (and what makes a good one)? What are good conversion rates for my industry? Rob breaks it all down like you’ve never heard of Google Ads before, so be sure to listen to the end.
Episode | June 25th, 2019 | 43 mins 47 secs
In this episode, Sara and Rob discuss a time when the most obvious answer was the right one. They also look internally to figure out the motivations for their careers, deciding how much money is enough, and what are their secret goals.
Episode | June 18th, 2019 | 50 mins 48 secs
Rob and Sara discuss what it's like running a business without a full IT department. They discuss essential apps and services to make yoru life easier and to prepare for when disaster strikes. They also share horror stories from working in their University computer lab.
Episode | June 11th, 2019 | 49 mins 40 secs
Rob and Sara talk about calendars, scheduling, and more when it comes to managing your time as a freelancer. Sara signs up for Calendly to take care of the scheduling ping pong match that can often occur with new clients, but also ponders the usefulness of it. They also discuss scheduling your meetings in batches to maximize productivity.
Episode | June 4th, 2019 | 47 mins 14 secs
Sara and Rob are joined by Rachel Bettis to discuss how becoming a parent impacts the life of a freelancer. Rachel is a real estate agent in Chattanooga, TN and the mom of a nearly three year old daughter. Can you do maternity leave as a freelancer? What about sick days!? Rachel spills the beans, and don't miss the special announcement!
Episode | May 28th, 2019 | 38 mins 47 secs
In this episode, Sara and Rob talk about why vacations are needed to get the creative juices flowing again, and why collaboration isn’t always the best process for getting tasks done. Do you work better alone or with a team? Which process is better for getting to the best end result? With both hosts having experience working as a freelancer vs working with structured teams, they have plenty to share.
Episode | May 21st, 2019 | 32 mins 44 secs
In this episode, Sara might have gotten bitten by a pig, and that is the reason she didn’t respond to email on vacation. Rob has a minor freak out session over losing a client, but then comes back to reality when things end up working out anyway. Sara also discusses the need to get back to the “scrappy” mentality that she had in the beginning of striking out on her own.
Episode | May 14th, 2019 | 30 mins 20 secs
Rob gets some advice from his father in law (who's been a self employed attorney for decades), and discusses it with Sara. They also discuss balancing client relationships with emergency requests, and how that may impact pruning your client list at the end of the year.
Episode | May 7th, 2019 | 42 mins 25 secs
Sara and Rob discuss the nature of self promotion when running your own business. Between panels, networking events, and online self promotion, what are the best ways to let people know what your expertise is without coming across "scammy"?