Rob Bettis specializes in meaningfully & measurably connecting you with your customers online. Since the inception of ‘digital marketing,’ Rob has been helping businesses and nonprofits win online. And he prides himself on providing data-driven, quantifiable results, leaning heavily on empathy and analytics.
Before going solo two years ago, Rob ran Tennessee’s first Google-Certified AdWords agency. There he guided clients through all manners of online advertising, including conversion optimization, search engine optimization, social media marketing, and pay-per-click advertising - where he managed PPC accounts with ad spend budgets in excess of $100,000 per month.
Rob is Google-Certified in both AdWords and Analytics. Additionally, he earned a Bachelor's in Marketing and a Master’s in Business Administration from The University of Tennessee, Chattanooga. As an undergrad, he was recognized by the College of Business as a Wright-Bentley Scholar. While pursuing his MBA, he received the Distinguished Graduate Student award.
In addition to his professional pursuits, Rob has co-founded two nonprofits in Chattanooga and hosts a weekly podcast where he explores the intersection of humanity and business.
With its vibrant startup community and the country’s fastest internet, Rob, along with his wife and daughter, are proud to call Chattanooga, Tennessee home. Follow along with Rob on Twitter - @robbettis.
March 19th, 2019 | 58 mins 51 secs
Rob and Sara are joined by Bradley Chambers to discuss freelancing while maintaining a traditional 9-5 job. Bradley has no desire to leave his full time job, but rather uses freelancing as a way to supplement his income. He discusses tips, tricks, and tools to stay organized.
March 12th, 2019 | 36 mins 58 secs
Rob and Sara discuss the role of working with competitors in your local market. Is there a reason to meet together to share ideas and knowledge? Where is the line between learning and leeching?
March 5th, 2019 | 40 mins 10 secs
Rob and Sara are joined by Austin Jett to talk about health insurance options for freelancers. There are a lot of things changing in the healthcare space all around, and it will certainly impact freelancers as well. Austin goes through all the types of insurance, discusses how current legislation impacts freelancers, and talks about upcoming trends in healthcare.
February 26th, 2019 | 34 mins 14 secs
In this episode, we learn that Sara ate moldy bread (and is probably very sick at this point), and Rob read a new (to him) book by Seth Godin called “The Dip”. The Dip is a little book that teaches you when to quit things and when to stick with them. The Dip is a temporary setback in a hobby or project that sometimes get better if you keep pushing, but should you?
February 19th, 2019 | 41 mins 55 secs
In this episode, Rob and Sara discuss the idea of emotional labor vs physical labor. Even for jobs based around the internet (and clicking buttons), time is still a factor. How do you balance the emotional needs of clients vs simply performing a task? Sara also gives a key phrase to end all client phone calls with that can eliminate a lot of future miscommunication.
February 12th, 2019 | 40 mins 12 secs
Rob and Sara discuss habits, and how they impact our lives. There are good habits and bad habits that freelancers can pick up. Your goal should be to strike the balance between keeping your day structured enough to keep you on task while staying flexible in order to address things that pop up (even if not work related). Sara addresses the role of “adding” habits vs “removing” them.
Sara has a new book coming out, so be sure to stay to the end for the special announcement.
February 5th, 2019 | 39 mins 23 secs
Sara and Rob discuss one of the downsides (or benefits) to freelancing: short term and long term disability. A lot of freelancers think one of the benefits of traditional employment is the benefits package. One way to look at being a freelancer is you are in control of exactly how your benefits package is structured. Learn more about the why and how of short term and long term disability.
January 29th, 2019 | 37 mins 48 secs
Rob and Sara discuss one of the "good problems to have" for freelancers. What happens when you don't have enough time for new clients? How do you balance quality of life with having backup plans incase an existing client leaves? They also discuss why you should still be marketing and networking even if you aren't taking on new clients at the time.
January 22nd, 2019 | 32 mins 1 sec
Back from a family vacation, Rob and Sara discuss strategies and tips for working (or not working) while on vacation. Is it better to 100% disconnect or find ways to touch base with clients here and there? Before you take another vaction, you'll want to listen to this episode.
January 1st, 2019 | 36 mins 23 secs
In this episode, Rob and Sara discuss the dangers of rationalizing everything you want as a business expense, how that affects your significant other, and how to track expenses.
December 25th, 2018 | 35 mins 52 secs
In the final episode of 2018, Rob and Sara discuss ending the year on a high note, managing client relationships around the holidays (and vacations), changes for 2019, passing off clients via referrals, and more.
December 18th, 2018 | 45 mins 15 secs
Rob and Sara look at doing pro-bono work and serving in non-profits. They discuss how to balance billable hours with serving your community, how to find pro-bono work that best uses your skills, and not getting stuck on boards with no exit plan
December 11th, 2018 | 1 hr 1 min
Rob and Sara discuss the idea of rest for freelancers. With traditional 9-5 jobs, paid time off is usually the norm. With freelancers, it can be difficult to take days (or even hours) off for things like vacation, snow days, and exercise. What are the potential pitfalls that freelancers must watch out for?
November 27th, 2018 | 58 mins 17 secs
Rob and Sara discuss marketing strategy. Rob leads Sara through his marketing consulting process. He advises empathy and understanding and recommends isolating your preferred client-base. He takes her through his 6-P approach: People, Position, Promise, Promotion, Process, and Polish. Sara finds marketing enlightenment and direction.
November 20th, 2018 | 1 hr 5 secs
Rob and Sara discuss the process of outsourcing. They discuss how to evaluate the tasks that can be automated, the tasks that can be delegated, and pare your activities down to the things that can only be done by you. Rob is generally the first to automate and the last to delegate and Sara encourages him to view them both as valuable activities. They discuss various ways in which they have delegated or automated parts of their work and their plans to streamline more in the future. They discuss the benefits of having total autonomy and how it allows you to play with delegating and automating. They realize that it might be a lead loss the first couple times but that knowing how to use the resources makes you more efficient overall.
November 13th, 2018 | 54 mins 5 secs
Rob and Sara discuss how they set goals for their business. They discuss the amount of money they make, what they expected, and how they measure their own success. Sara discusses the billable hour requirement at old firms and how she uses the metric of money-billed instead of hours-billed. They discuss banner months, banner years, and whether or not they increase their goals when they do well. They both are working far fewer hours than when they were traditionally employed and both work far fewer hours than when they were traditionally employed. Rob uses a software called Cushion. He's working on scheduling capacity into the future. Each discussed determining their own threshold for what they are comfortable working balanced against what they'd like to make. Rob discusses his redneck childhood spent taking the safety off of lighters at his grandmother's house. Rob discusses obtaining clients, then maximizing the revenue from the billable hours. Constantly re-evaluating the nature of your client base and trimming some smaller client work helps build productivity.