Most freelancers cringe at the idea of being a salesperson, but it doesn't have to be sleazy. Rob and Sara discuss the importance of sales and networking, which approaches have failed and which approaches have been successful. Despite their different approaches and personalities, both have learned importance of setting your longer term goals and making lasting, authentic connections with people you genuinely enjoy. Rob, as a marketing professional, explains the importance of treating each encounter with your clients or customers as a marketing opportunity and encourages listeners to expand their view of marketing to include the entire relationship with the client. Both co-hosts discuss the importance of getting comfortable marketing yourself as an individual and resisting the urge to hide behind a company name.