In this episode, co-hosts Rob and Sara talk about their decision to create a business that is fundamentally different than their former employers. They describe their offices and discuss the importance of choosing clients you mesh well with and work you enjoy doing, then make a shameless plea for listeners to send them bourbon. They discuss the importance of not over-extending yourself into areas too far beyond your area of expertise and the importance of finding a community of colleagues. This episode includes the first listener challenge: please submit your most absurd LinkedIn endorsement. Also, bourbon.