Episode 22

Marketing: Rob's 6-P Approach to Marketing


November 27th, 2018

58 mins 17 secs

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About this Episode

Rob and Sara discuss marketing strategy. Rob leads Sara through his marketing consulting process. He advises empathy and understanding and recommends isolating your preferred client-base. He takes her through his 6-P approach: People, Position, Promise, Promotion, Process, and Polish. Sara finds marketing enlightenment and direction through Rob's educated guidance.

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